THE COMPLETE MARKETER’S GUIDE FOR HOW TO USE THE IGTV( INSTAGRAM TV)

IGTV is also called Instagram TV, and it is a long vertical form video channel that is attainable from Instagram. Instagram TV (IGTV) allows brands and businesses to create long-form video series on Instagram. It is the biggest opportunity to improve your Instagram marketing strategy, collaborating with influencers, and building engagement.

Instagram TV is a long-form video channel of Instagram that is attainable from both its standalone app and Instagram app. In the year 2018, Instagram launched the IGTV feature. IGTV offers brands and businesses the opportunity to make longer videos than typical Instagram posts and Stories. 

Regular users can upload ten minutes long videos, and verified users can upload one hour-long video. In the year 2019, Instagram allowed users to post previews of up to one minute of their Instagram TV videos on their Instagram feeds to improve discoverability. Posting the previews is perfect for getting your audiences’ attention without them having to download the application. buy Instagram TV views to grab your audience’s attention on your business and brands. More recently, Instagram has introduced the series feature of IGTV. The IGTV series feature lets the users create a regular series of videos to be released on a compatible measure (monthly, weekly, etc.).               

Brands and businesses have been slow to adopt the IGTV relatively for a number of reasons. Prime among them are the times and high costs investment required to produce the long-form social media videos. 

IGTV CHANNEL CREATION:

You need to create a channel on IGTV if you want to upload a video onto IGTV.  All you have to do is to create an account for IGTV. Your account lets you post videos onto Instagram TV through the Instagram application or the standalone IGTV application. Uploading videos on IGTV is very simple; first, tap on the “+ “button, choose the video and tap next, choose the cover image for your video, fill out a description and title, and tap the “Post” option.

HOW TO TRACK  THE PERFORMANCES OF IGTV

To see the analytics in Instagram for IGTV:

Tap on the video that you would like to analyze

Tap on vertical dots at the bottom of the video if you are an Android user or horizontal dots at the bottom of the video if you are an iPhone user.

And then tap on “View Insights”;

You can view the following things in the application: impressions, follow, discovery, interactions, reach, profile visits, saves, direct messages, comments, and likes. To get more likes for your Instagram TV, then gain Instagram TV likes

HERE ARE THE SOME VIDEO SPECIFICATION OF THE IGTV:

420px by 654px (or 1:1.55 ratio) –  Cover photo size

3.6GB – Maximum file size for videos up to 60 minutes

720 pixels – Minimum resolution

30 FPS (frames per second)

16:9  –  Horizontal aspect ratio

9:16 – Vertical aspect ratio

At least 1 minute long – Video length

MP4 – File format

15 minutes – Maximum video length when uploading on mobile

650MB – Maximum file size for videos that are 10 minutes or less

You can create tutorials, host a question and answer session, go behind the scenes, stream an event, and host a talk show on your IGTV channel.