No one can deny the growing popularity of Instagram; it has one billion active users monthly. Developers at Facebook are always looking forward to new ways that enable the users to create high-quality content. An Instagram TV popularly known as IGTV was introduced as a result. IGTV is the best video content platform, which is an effective channel for video sharing. If you tend to develop your marketing strategy, then you can step into the IGTV world. If you are an existing Instagram user for marketing purposes, then IGTV will take your brand popularity to the next level. It helps to build an engaging audience. IGTV offers you plenty of opportunities for marketers to promote their business.
This article looks at a few crucial hacks for marketers to grow on IGTV channels.
Before that, what is IGTV?
IGTV or Instagram TV is a separate app, framed especially to share long-form video for up to 1 hour. It is entangled with Instagram, allowing users to create channels and post videos regularly. People can view IGTV videos either through Instagram or with a dedicated IGTV app.
Hook Audience Attention Within Few Seconds
Keep in mind; your IGTV content must have a captivating start. Remember, if you are unable to catch your audience’s eyesight within the first few seconds. Then, you will ultimately lose them. As soon as you upload a video, no one will directly click your video to watch it. To attract your audience, your video should have an eye-catching thumbnail. Your video must be visually fascinative.
Begin With A Pleasant Sound
Like a traditional TV, your Instagram TV will play automatically right. Once your audience visits your channel, your video will play directly with audio. So, you need to avoid loud voices or disturbing sounds that annoy your audience. Begin with a pleasant voice or with mild music that impresses your audience.
Pay Attention To Title, Description
Your video must have a proper title, ensure it must match with your content. Create a short and eye-catching title. Your title doesn’t extend to 20-25 characters, and your description can have 2-3 sentences. Remember, your title and description should be short and crispy. Your description must have keywords, hashtags, and relevant links to your desired pages. Your hashtags and keywords must be connected with your content. Through hashtags, you can maximize your reach and acquire IGTV views to your IGTV videos. Titles and descriptions play a major role in catching the audience’s attention. So, spend some time creating them engagingly.
Place Call-To-Action In A Right Way
Your call-to-action should be clear; it encourages the audience to drag the description and click on the link. Most of the people don’t have a proper idea to follow the link. Include the CTA in your video previously to ensure that many people can react to it.
Don’t Drag Your Video.
Of course, lengthy content is great, but still, it has some value, information. Otherwise, your audience will skip your video in the middle. If you’re confident about your content, then you can extend your video. Fix an ideal time for all your videos; it’s best kept around 15 to 20 minutes long. If it is necessary, you can drag your video. Also, check how long you can hold your audience’s attention. Then, create your content according to that. But, anyway, keep your video short and engaging.
Wrapping It Up
It is essential to monitor your performances; you can check your IGTV statistics regularly. You can get all those information through IGTV insights. It helps to get to know the worst and best content of yours, and you can improve your strategy accordingly. I believe that this article will help you to learn some best practices to be followed on IGTV.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.